Unit 4: Business Services
1. Nature of Business Services
Services are identifiable, intangible activities that provide satisfaction of wants and are not necessarily linked to the sale of a product.
- Intangibility: Cannot be touched or seen.
- Inconsistency: Quality varies with performance.
- Inseparability: Production and consumption happen together.
- Inventory (Less): Cannot be stored for future use.
- Involvement: Customer participation is key.
2. Banking
A. Types of Bank Accounts
| Account Type | Key Feature | Target Audience |
|---|---|---|
| Savings Account | Mobilizes small savings; provides liquidity and small interest. | Individuals/Salaried people. |
| Current Account | No interest; unlimited transactions; Overdraft facility. | Businessmen/Firms. |
| Recurring Deposit (RD) | Fixed amount deposited monthly for a fixed term. | Regular savers. |
| Fixed Deposit (FD) | Lump sum for a fixed period; highest interest rate. | Long-term investors. |
| MODS (Multiple Option) | Hybrid (Savings + FD); excess funds move to FD automatically. | Flexibility seekers. |
"Save a little, Current's for trade, RD grows monthly, FD is stayed, MODS gives you the best of both worlds!"
B. Special Banking Services
- Bank Draft: A financial instrument issued by a bank (no risk of dishonor).
- Bank Overdraft: Facility to withdraw more than the balance (Current AC only).
- Cash Credit: Loan against mortgage of current assets/stock.
- E-Banking: Digital payments via RTGS, NEFT, IMPS, and UPI.
3. Insurance
A contract (Policy) where the insurer agrees to compensate the insured against a loss for a fee (Premium).
Principles of Insurance (The "Magic Seven")
- Utmost Good Faith: Both parties must disclose all Material Facts.
- Insurable Interest: You must suffer a financial loss from the event.
- Indemnity: Put back in the Same Financial Position (Not for Life Insurance).
- Subrogation: Right of insurer to stand in place of insured after claim settlement.
- Contribution: Right to claim from multiple insurers proportionally.
- Proximate Cause: The direct/nearest cause of loss must be insured.
- Mitigation: Insured must try to Minimize the Loss.
Types of Insurance
- Life Insurance: Protection + Investment elements. Paid on death or maturity.
- Health Insurance: Covers medical expenses/hospitalization.
- Fire Insurance: Covers loss due to fire (Strictly subject to Indemnity).
- Marine Insurance: Covers Hull, Cargo, and Freight risks in sea transit.
4. Postal & Telecom Services
Essential for communication and logistics in business operations.
A. Postal Services
- Registered Post: Ensures delivery to the right person with acknowledgment.
- Parcel: For sending articles/goods across distances safely.
- Speed Post: Time-bound, fast, and guaranteed delivery service.
- Courier: Private service, generally faster and more flexible than postal department.
B. Telecom Services
- Cellular Mobile Services: Wireless voice and data connectivity.
- Fixed Line Services: Fiber optic cables connected across the country.
- DTH (Direct to Home): Satellite-based media services.
- VSAT: Satellite-based communication highly reliable for businesses in remote areas.
5. Warehousing
The act of storing and assorting goods in order to create time utility in them.
Types of Warehouses
- Private: Owned and operated by large manufacturers for their own goods.
- Public: Licensed by the government to store goods for the general public for a fee.
- Bonded: Licensed to accept imported goods before the payment of custom duties.
- Government: Fully owned and managed by the government (e.g., Food Corporation of India).
- Co-operative: Set up by cooperative societies to benefit their members (e.g., farmers).
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